How to use the Richmond place-shaping vision

We have worked with Hemingway Design, a team of urban planners and designers, whose work focuses on people, places, and positive societal impact through culture-led regeneration, urban design, community-focused placemaking, large scale multi-arts festivals, and brand identity amongst other things.

Along with Richmond town centre partners, we have worked with Hemingway to further explore the findings from the town centre engagement study and develop our new vision. 

• Read the full vision

Using the vision

The vision provides a place-shaping filter, which is a hands-on tool turning values into a decision-making framework for other organisations delivering services and activities in Richmond town centre.

The place-shaping pillars and values can be used as a filter to assess proposed activities, ensuring they align with the vision and communicate Richmond’s identity effectively.

The filter helps identify impactful, 'on-brand' actions that create a cohesive and distinctive image for Richmond. The stronger an activity aligns with the core values, the more it will shape Richmond’s image in the desired direction.

Remember, the focus is internal - outsiders will judge Richmond solely by its actions, not the narrative behind them.