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We are proud to be a Dignity Champion, as part of the Dignity in Care campaign led by the National Dignity Council.

Dignity in Care Awards

Core values

In line with the campaign’s core values, we are committed to placing an emphasis on improving the quality of care and the experience of our residents using our services including, home support, care homes and other community services.

As a Dignity Champion we have signed up to the 10 Dignity Do’s:

  1. Have a zero tolerance of all forms of abuse
  2. Support people with the same respect you would want for yourself or a member of your family
  3. Treat each person as an individual by offering a personalised service
  4. Enable people to maintain the maximum possible level of independence, choice and control
  5. Listen and support people to express their needs and wants
  6. Respect people's right to privacy
  7. Ensure people feel able to complain without fear of retribution
  8. Engage with family members and carers as care partners
  9. Assist people to maintain confidence and positive self-esteem
  10. Act to alleviate people's loneliness and isolation

Dignity Champions

A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra.

The Dignity Dos are a personal commitment and the National Dignity Council encourages individuals to become Champions. 

What Dignity Champions do

Each Dignity Champion’s role varies depending on their knowledge and influence and the type of work they are involved in. The role should not be an addition; it is about how you behave as a human being. There are many small things that you can do that can have a big impact on people’s lives. Champions choose how active they want to be, but they must sign up to the Dignity Dos.

How to become a Dignity Champion

Anyone can be a champion: health and social care staff, councillors, volunteers, unpaid carers, receivers of care and members of the public.

Find out more and sign-up to become a Dignity Champion.

Dignity in Care Awards

As part of our role as a Dignity Champion, we are strongly committed to celebrating Dignity in Care, and championing local care workers and personal assistants who go the extra mile to provide outstanding care and support to local residents.

Every year we host the Dignity in Care Awards.

These awards aim to promote and recognise the very best in care and support. The awards:

  • Recognise good quality care within the borough
  • Raise awareness of Dignity in Care
  • Inspire local care workers and personal assistants to deliver outstanding care and support
  • Reward and recognise those staff and teams that make a difference and go the extra mile.

Celebrating Dignity in Care in 2020

Unfortunately, we are unable to hold our annual awards ceremony this year, due to the COVID-19 pandemic and national restrictions that are in place. We recognise that it has been an unprecedented year for all care workers, support workers, personal assistants and organisations that provide care services in the borough.

You have all been delivering outstanding care and support in the most difficult of circumstances imaginable. Your dedication and selflessness have been of the highest standard - you are all true Dignity in Care Heroes.


For further information about the Dignity in Care Awards, please email

Updated: 22 December 2021

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