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Everyone has a part to play in helping breastfeeding parents to breastfeed

27 June 2022

This National Breastfeeding Week (27 June to 3 July), everyone is encouraged to play their part in supporting breastfeeding with helpful tips on how to do just this.

Breastfeeding parents:

  • Breastfeeding is a skill that can take time to get the hang of, but there's lots of support available. Visit Start for Life for information and support on how to breastfeed
  • The NHS website has helpful information on one-to-one support for breastfeeding, breastfeeding drop-ins, cafes and centres, and breastfeeding helplines. Breastfeeding drop-ins, cafes and centres are all great places to make new friends and share the ups and downs of looking after a baby
  • When you are out and about look out for Breastfeeding Friendly stickers in windows of local businesses and tell others if you see them
  • If you do feel self-conscious, remind yourself that you are doing the most natural thing for your baby, and encourage others to do the same
  • If you or someone else are asked to leave somewhere because of breastfeeding, you are within your rights to challenge this request

Partners, family, and friends:

  • You can offer support to a breastfeeding parent by attending antenatal or breastfeeding classes
  • You can also give emotional and practical support
  • You can help a breastfeeding parent feel comfortable, for example with extra pillows or bringing a drink and snack
  • For further tips on how you can support breastfeeding parents, please visit the NHS website

Local businesses:

  • If you run a local business in Richmond upon Thames, you can do your part in supporting breastfeeding parents by joining the Breastfeeding Welcome Scheme and making them feel welcome whilst they visit your venue
  • To find out more about how you can do this, visit the Breastfeeding Welcome Scheme website or send an email to for more information

Breastfeeding support

Our local health visiting service have been commissioned to deliver enhanced breastfeeding services in Richmond upon Thames. It provides breastfeeding parents with information on breastfeeding, delivered by its Health Visiting team who are all breastfeeding trained under the UNICEF Baby Friendly Initiative.

If you would like to speak to the team, you can contact them on 0330 0581 679 or by emailing

Visit the Central London Community Healthcare Trust website for information on the Health Visiting service, infant feeding, sleep in pregnancy and more. More links and resources can be found on the Trust's Infant feeding in Richmond page.

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Up to: June 2022

Updated: 27 June 2022

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