Shockingly easy to save a life with a defibrillator

Release Date: 15 August 2017

Local pharmacies, including high street store Boots, are being urged to support a national campaign and help save more lives by making defibrillators available in their branches

Richmond Council has added its weight behind a national London Ambulance Service (LAS) campaign to get more defibrillators in shops and businesses across the country.

The ‘Shockingly Easy’ campaign encourages businesses to fit defibrillators and work with LAS for guidance and support in using the equipment. Richmond Council has written to all pharmacies and Boots, urging them to join the campaign and install a defibrillator.

There are over 10,000 cardiac arrests every year in London – that’s 27 a day. Around 32 percent of people survive an out of hospital cardiac arrest, but where there is a defibrillator and someone trained to use it, the chance of survival can increase to 75 percent.

Cllr Mark Boyle, Richmond Council Cabinet Member for Public Health, said:

“This is a very important campaign. A person can have a cardiac arrest at any time or in any place so it’s important to be prepared. Using a defibrillator within the first few minutes of someone suffering a cardiac arrest can increase survival rates by as much as 75 per cent.

“By placing defibrillators in public places and training people to use them and to carry out CPR, more lives could be saved. There are a number of businesses in the borough, including Sainsbury’s, Tesco and Marks and Spencer, that have already signed up to this campaign. But we know that there are others, particularly those businesses on high streets or high footfall areas that could also be part of the campaign and ensure that defibrillators can be easily accessed in an emergency.

“We welcome London Ambulance Service’s campaign and strongly encourage local pharmacies to join the campaign, get first aid training and fit a defibrillator so they can help someone if they have a cardiac arrest.”

Find out more information about the campaign on the London Ambulance Service website.

Notes for editors

If you are a journalist and would like further information about this press release, contact Elinor Firth on 020 8487 5159.

Reference: P378/17

Updated: 31 August 2017