Dementia Action Alliance

A Dementia Action Alliance (DAA) is a collection of stakeholders brought together to improve the lives of people with dementia in their area.

The purpose of the Dementia Action Alliance in Richmond is to help businesses learn how to become dementia friendly.

How to join


There are over 820, 000 people living with dementia in the UK and it is estimated there are over 670,000 family and friends currently acting as primary carers to someone with dementia. Many people with dementia and their carers are still not living well with the condition, and quality of life varies.

  • 77% of people with dementia feel anxious or depressed*
  • 67% of people with dementia do not always feel a part of the community*
  • 44% of people with dementia feel they have lost friends after being diagnosed*

(*Dementia Report 2012)

The National Dementia Action Alliance was formed in 2010 to tackle these issues and change the way our society responds to dementia.

Now local alliances are forming to help create Dementia Friendly Communities where there is a greater awareness and understanding of dementia.

The aim is to encourage individuals with dementia and their carers to get the support they need to stay independent and have choice and control over their lives.


Alliances usually include a range of organisations within a community such as:

  • Bank and building societies
  • Care providers and health trusts
  • Charities
  • Emergency services
  • Faith groups
  • High street businesses
  • Local associations
  • Local authorities
  • Schools
  • Transport companies

Find out which organisations are signed up to the Richmond Dementia Action Alliance.

How to join

We welcome any organisation based, working or providing a service for residents in the London Borough of Richmond upon Thames to join the Alliance. To become a member you need to complete the simple steps below:

  1. Download our Dementia Alliance Action Sign-Up Form (MS Word, 65KB)
  2. Complete the form and return to us by email at

Once approved, the details of your organisation will be added to the national DAA website as a member. We will send you a branded logo, which you can display to acknowledge your organisation’s contribution towards a dementia friendly Richmond. You will also be invited along to quarterly networking events.

We can support you with completing the form – if you would like assistance email

Annual Report 2014/15

The first annual report of the Richmond Dementia Action Alliance forms part of the evaluation of the alliance in its first year. The purpose of the report is to:

  • Provide background information about dementia-friendly communities
  • Ascertain whether the Richmond Dementia Action Alliance has met its objectives
  • Showcase the key successes of members over the last year
  • Summarise feedback from members on challenges faced over the last year
  • Provide recommendations for the Richmond Dementia Action Alliance going forward

Download the Richmond Dementia Action Alliance Annual Report 2014/15(pdf, 1108KB)


Monday 19 October

We held a Dementia Action Alliance meeting at York House during which members explored the subject of what makes a Dementia Friendly Community. Copies of the presentations are below.

Useful resources



If you are concerned that someone you know is showing signs of dementia, it is important you seek help. The first person to speak to is their GP, who can refer them to get a diagnosis and ensure they get the right care and support.

There are a range of local support services for people diagnosed with dementia.

Find local services

Updated: 22 November 2019