Richmond has one of the highest elderly populations in London, with 24,300 of our residents aged over 65 and the greatest number of over 85s. It is estimated that 8100 residents suffer from visual impairment.
We also have one of the highest levels of internet usage in the UK - 89% of our residents use the internet; 10% higher than the national average. 'Silver Surfers' (over 55s) are the UK's biggest online shoppers, with 86% of them regularly purchasing goods on the web and 77% of over 65s are now online.
At least 6 million consumers are excluded to some extent from 80% of UK retail websites and the number of consumers unable to access websites is expected to grow due to our ageing population.
Google recently crowned Richmond as one of the UK's top eTowns in ecommerce. Against this backdrop, it is apt that Richmond Council Trading Standards takes a leading role in raising the profile of Web “Accessibility”.
If you are in any doubt why you should spend the time to ensure your website is accessible, please read on.
Online businesses grow faster than those without a website and a recent Government study found that small businesses that sell to international consumers are 11% more likely to survive than those that don’t. If you want your business to grow it is vital that your website is accessible to all potential customers that come across it. Contact Trading Standards today to discover how you can maximise your potential customer base and leave your competition behind.
Should you remain unconvinced by the commercial benefits of making your website and materials accessible to all consumers, the law requires it.
Examples of action that has been taken against companies due to accessibility issues:
Updated: 6 August 2014