Release Date: 05/05/2009
Richmond upon Thames’ 4.5million annual visitors will now be able to remember their stay in the borough every time they take a slurp of tea, after the borough council launched its bespoke range of souvenirs.
Dozens of mugs featuring one of the most iconic sights in London - the view from Richmond Hill, as protected by an Act of Parliament in 1902 - have been commissioned as part of a campaign to remind visitors where they have been, and to encourage them to come again.
Stationery, fridge magnets, key rings and even a mouse mat have also been made are now on sale from the Visitor Information Centre in Whittaker Avenue, Richmond.
Couples looking to spend a romantic weekend in after their holiday in the borough can also look into each other’s eyes over a Richmond Council tea light holder featuring a picture of Richmond Palace Gateway.
As well as being a pleasant reminder in the kitchens and offices of holidaymakers from around the world, the bespoke goods will also make a small profit for the Council once they have been sold. The money will be ploughed back into budgets to increase promotion of the borough next season, ensuring visitor numbers and tourist spending in our shops, bars and hotels remains high.
Angela Ivey, Richmond Council’s Principal Tourism and Marketing Manager said: “By giving family or friends a present from Richmond, holidaymakers are saying ‘we had a great time there, why don’t you visit as well?’
“Ensuring we have a strong tourist market is one of the key ways the Council will support the borough through the recession. Tourism is one of the biggest industries in the borough, it supports hundreds of related jobs for local people, and visitors spend thousands of pounds, which keeps local businesses and shop keepers who live here afloat, so we should do as much as we can to spread the word about what we have to offer.”