This policy provides guidelines for the acceptance of advertising, on the London Borough of Richmond upon Thames website.
2.1 The policy assumes that all advertising presented falls within the rules and guidelines laid down by the Advertising Standards Authority and the British Codes of Advertising, Sales Promotion and Direct Marketing. The basic principles of the codes are that advertisements should be:
3.1 The Council seeks to maximise revenue from advertising, whilst ensuring that the process of accepting and displaying advertising does not conflict with any of the Council’s core values and policies.
4.1 Advertising should not promote any of the following:
4.2 In addition, we will not accept advertising that:
5.1 The Council retains an open mind to different styles of advertising, though as a public sector body we are unable to consider advertising of:
6.1 The final decision to accept advertising rests with the London Borough of Richmond upon Thames and is subject to a sample being supplied for quality control/approval purposes; acceptance does not imply endorsement.
6.2 All advertisements which are to be displayed on the London Borough of Richmond upon Thames web site will be subject to review of the product or service being promoted and the style and content of the advertising. This review will primarily be undertaken by agents appointed to handle to sale and delivery of advertising on the London Borough of Richmond upon Thames website but the Council, on occasions, may also directly wish to view and approve creatives prior to display
6.3 London Borough of Richmond upon Thames reserves the right to refuse advertising when space is limited by the needs of editorial content or for any other reason without explanation. Also, to remove advertising at short notice should the subject matter be likely to appear insensitive/cause offence in the light of local or national events e.g. natural disasters, missing children, etc.
London Borough of Richmond upon Thames:
8.1 We make reasonable efforts to ensure that only advertisements suitable for all ages of web user appear on the Council website. However the Council does not control third party sites, content or products. Advertisers may have different use and privacy policies, for which we cannot accept responsibility.
8.2 We will display a link to this advertising policy on any page of our website which carries advertising and an email link so that customers with any concerns can raise them promptly with the Council.
If you want to advertise on our web site please contact:-
Telephone: 0871 716 8426
If you have any comments about this policy please contact:-
Efficiency Programme Manager
Telephone: 020 8891 7475
If you need technical help in relation to our web site please contact the web team:-
Updated: 27 March 2014