Go Green Marketing

Green Marketing: Give your business the edge!

Go Green Richmond upon Thames' successful seminar sessions continued with a concise tutorial on Green Marketing held at York House on the 22nd of July 2010.

The right green messaging can deliver real business advantage, create a strong communications platform that gives you the competitive edge.

This workshop has been designed to provide you with the know-how to successfully promote your green achievements, impress customers, motivate staff and differentiate your business from your competitors.

Topics covered were:

• Why green marketing?
• Green marketing or green wash?
• Strategy and tools
• Discussion - green products; the right price?

Presentation available to download: An introduction to green marketing(pdf, 903KB), Nicolas Souroup, Groundwork.

During the seminar there were several real world examples used in order to support the presentation and enhance the learning outcomes.

These are attached below and contain guidance notes where relevant.

• defra guide to Green Marketing(pdf, 179KB)
• Environmental Policy Statement example(pdf, 72KB)
• Paper products(pdf, 121KB)
• Car Advert Examples(pdf, 203KB)
• Environmental Responsibilities(pdf, 67KB)