Bin It Your Way - chewing gum campaign launches

Release Date: 26 September 2017

Today marks the start of a campaign to encourage people to throw their chewing gum away rather than dropping it on the street.

As part of the campaign the Council will be setting up a photo cut out in the Civic Centre. We will also be taking the photo cut out to prominent places around the borough. So you can come on down and show how you bin it your way to support keeping our streets free of gum.

Cllr Pamela Fleming, Cabinet Member for Environment, Business and Community said:

“Dropping chewing gum is not only anti-social but it ruins the beautiful environment we are lucky to enjoy in the Richmond upon Thames.

“People may not know it costs Richmond Council £1.50 to clean up a 30p piece of gum. 

“I’m sure everyone would agree that money is much better spent on other services which enable residents to maximise their enjoyment of our outdoor spaces.” 

As part of efforts to clean up Richmond’s streets, people who drop gum could be subject to a fine of up to £80.

Over the next few weeks we are encouraging residents to go onto social media and make their pledge that dropping gum is not acceptable. Tag @LBRUT and we will retweet pledges.

Notes for editors

If you are a journalist and would like further information about this press release, contact Lyle Skipsey on 020 8487 5182.

Reference: P441/17

Updated: 2 October 2017