Community encouraged to take advantage of crowd funding initiative

Release Date: 08 March 2018

If you’re a local resident or community group with environmental projects you would like support for, or are inclined to support these kinds of projects then a new crowdfunding page could be just for you.

Administered by South West London Environmental Network the SWLEN Crowdfund will be available for anyone, with an idea, to make a difference to their community.  The SWLEN team can help them put together a project and use the SWLEN Crowdfund to promote, collect funds and process Gift Aid, on behalf of a project.

Crowdfunding works by using social media to expand the reach of a project beyond its direct supporters by making it easy for people to share and donate online.

One of the first projects on SWLEN Crowdfund is an appeal by Richmond in Bloom to restart their gardening grants to schools' scheme.

Cllr Pamela Fleming, Cabinet Member for Environment, Community and Business said:

“This is a fantastic new initiative for environmentally minded community members to put forward and support projects that will improve our borough.

“The Council has worked closely with SWLEN on a number of projects to improve the borough’s green and open spaces. Their volunteers do a fantastic community service and I would encourage anyone wanting to help with existing projects or who may have a project that needs some funding to get in touch with SWLEN and see how their crowdfunding page can help you.”

Cllr Gareth Elliott, Cabinet Member for Digital said:

“This is a great example of how our community groups are increasingly able to take advantage of technology to recruit volunteers, and promote the excellent community projects they are undertaking across the borough.”

Colin Cooper from South West London Environment Network said:

“Online crowdfunding has been a game-changer for voluntary groups and charities as it has given them the tools to galvanize a crowd around an idea, and establishing SWLEN Crowdfund now gives Richmond Borough a dedicated service.

“Crowdfunding is a very useful tool for spreading the word and gaining momentum around a project.

“Before starting a project, it is important to define a specific fundraising goal and to have in place a core group of advocates who will support the campaign online and get the ball rolling”.

Pat Schooling, Chair of Bloom said:

"The aim of our first crowdfunding appeal is to raise up to £5,000 so all schools in Richmond borough can apply for a grant to help pupils become involved in gardening and conservation projects in their grounds.”

Notes for editors

If you are a journalist and would like further information about this press release, contact Lyle Skipsey on 020 8487 5182. 

Reference: P139/18

Updated: 16 March 2018